This last June, we celebrated the long awaited launch of MIS UAE in a beautiful event at the V Hotel Dubai. The event was hosted by the wonderful marketing team of Dentsply MENA, who reached out to the local dental community and invited them to share our excitement, as this was the first live, in-person event since the start of the COVID pandemic.
Mingling amongst the specialists and GPs who came out to the event, we heard the same sentiment repeated on many occasions: we’ve been waiting for you for a long time and we’re so happy you’re finally here. And the feedback was on a similar note to the event itself; everyone who came to celebrate the launch was very pleased.
The event began with opening remarks of Dr. Amro Adel, the general manager for Dentsply Sirona MENA and Dr. Loai Meqbil, the regional sales manager for MIS, and continued with presentations from the rest of the team, Florian Piquet, regional Marketing Leader and Damla Telci, the MIS brand manager. The scientific program of the evening included a lecture by Dr. Özgür Bultan from Turkey, who lectured on “Implant Therapy in the Esthetic Zone”, after which everyone enjoyed a fantastic dinner.
As one of the fastest growing economies in the world, UAE is an exciting new market for MIS and we look forward to building lasting partnerships with local team and customers.